About the inventor
The inventor.
Alik Alexander Braz — Mikhmoret, Israel.
[CONFIRM: provide horse+rider photograph]
Since I was two years old I remember myself on our ranch, running between the horses' legs, jumping from horses to the tractor, climbing up to my tree house. Growing up on the ranch made my love for horses inevitable — along with many other passions: building, mechanics, problem-solving. It turned me into a mature young adult fast, doing big mature jobs. While still relatively young, I became the person everyone came to when there was a sophisticated task that needed a creative, simple solution.
As the years went by, it became clear: I had a real appreciation for sophisticated simplicity. What I want to share with the world is exactly that — simple solutions to everyday problems that make life easier in a sophisticated, smart way.
BrazLatch is the first.
Alik Alexander Braz
4th-generation horse breeder · founder of Braz Innovation
Mikhmoret, Israel
Parent brand
Braz Innovation.
BrazLatch is the first product from Braz Innovation. More inventions are in development — all focused on the same principle: mechanical simplicity solving real-world problems. Sophisticated on the inside, simple to the hand.